Saudi Nationwide Financial institution (SNB) has introduced the launch of its new brand and model identification, which embodies the Financial institution’s formidable imaginative and prescient for the longer term.
The announcement of the Financial institution’s new brand and model identification, together with its revised slogan – “Collectively, we construct tomorrow” – follows the profitable execution of Saudi Arabia’s largest merger; which passed off between the Nationwide Industrial Financial institution and Samba Monetary Group. The Financial institution’s new identification signifies a recent starting for the merged financial institution’s native and regional competitiveness; which is in line with the Kingdom’s Imaginative and prescient 2030 programme.
The completion of the landmark merger between Nationwide Industrial Financial institution and Samba Monetary Group was introduced on April 1, 2021 and coincides with the official launch of the brand new flagship financial institution underneath the title of Saudi Nationwide Financial institution. Headquarters have been established in Riyadh and providers initiated underneath the newfound construction to deliver the very best alternatives to the Saudi financial system and its folks.
The brand new brand displays the Financial institution’s monetary stability, in addition to its aspirations in direction of the longer term, and signifies the Financial institution’s distinguished place throughout the native and regional banking sector. The Financial institution has begun to combine the brand new brand all through its advertising and media supplies and on show at its branches throughout the Kingdom.
Ammar Abdul Wahed Al Khudairy, Chairman of Saudi Nationwide Financial institution, said that the launch of a brand new model identification symbolised the completion of the historic merger and the institution of a monetary champion with regional monetary affect.
He feedback “The brand new, evolving Saudi Arabia requires a brand new sort of financial institution – one rooted in nationwide heritage, with a contemporary imaginative and prescient for the longer term, and with the dimensions, prowess, and experience to ship on it. The Kingdom requires a financial institution on the forefront of expertise and a pioneer within the adoption of recent high-tech that provides an intuitive, user-first buyer expertise.”
“Saudi Nationwide Financial institution is that financial institution,” continues Ammar, “and it is a development of our journey in direction of turning into the nation’s premier financial institution by offering invaluable alternatives for Saudi Arabia’s financial system and group and enhancing the Kingdom’s place throughout the worldwide stage. The creation of a progressive monetary establishment and regional monetary powerhouse will notably improve Saudi Arabia’s social and financial improvement.”
Commenting on the brand new model identification, Saeed bin Mohammed Al-Ghamdi, Managing Director and CEO of Saudi Nationwide Financial institution, stated “SNB will contribute enormously to the expansion of the Kingdom’s banking sector and progress the aspirations of the nation’s formidable Imaginative and prescient 2030. Our personal ambitions are constructed on the Financial institution’s introduction of a sophisticated set of digital options, merchandise, and providers that assist in our financing of mega tasks, small and medium-sized enterprises, and in enabling entry to housing possession. That is all underpinned by an professional, various workforce distinctive to SNB. Our new model will assist deliver all we do to life.”
He added “Our foremost precedence is to take our buyer expertise to new heights of excellence and supply handy, swift, and seamless providers.”
Al-Ghamdi stated that SNB’s focus through the coming interval shall be to make sure a seamless transition for patrons of each banks to the merged entity, in addition to unifying the banks’ separate methods. He added that regardless of the completion of the authorized merger between NCB and Samba, each banks will proceed to function individually till the complete integration is full.
Prospects ought to proceed to liaise with their present financial institution, the place banking providers will proceed as common. The financial institution will talk any updates to merchandise, providers, or procedures that prospects should take properly prematurely.
The Financial institution can be launching a large-scale promotional marketing campaign across the reveal of its new model technique and identification, geared toward unifying SNB’s communications underneath the slogan “Collectively, we construct tomorrow”.
Saudi Nationwide Financial institution is the Kingdom of Saudi Arabia’s largest monetary establishment, with over SAR 896 billion ($239 billion) 1 in whole belongings, SAR 127 billion ($34 billion) 1 in shareholders’ fairness. The Financial institution obtains a strong liquidity and capital place that permits it to behave as a conduit for influx and outflow of capital, thus contributing to the realisation of Imaginative and prescient 2030.